Download International RetailingBy Nicholas Alexander, Anne Marie Doherty

Download International RetailingBy Nicholas Alexander, Anne Marie Doherty

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International RetailingBy Nicholas Alexander, Anne Marie Doherty

Download International RetailingBy Nicholas Alexander, Anne Marie Doherty

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Based on the successful international retailing textbook by Nicholas Alexander, this new textbook has been designed to deliver a clear understanding of the retail internationalisation process, considering the supporting theoretical frameworks, international retail activity, and the management of international operations.

Structured around four parts, the text guides students through the internationalisation process, considering international markets and how retail enterprises operate within them, before ending with a concluding section that considers future trends. The authors discuss what is happening in international retailing, who is making it happen, why it is happening in the way that it is, and how it is happening. The book therefore examines the international retail process in its entirety by reflecting on contemporary research and the practicalities of international retail activity.

The textbook will be accompanied by an online resource centre. The ORC will comprise the following features:

Student site:
Web exercises
Weblinks
Glossary of terms
Multiple choice questions
Revision questions

Lecturer site (password protected):
PowerPoint slides
Revision comments/updates for the textbook
Lecturer's guide (explanatory notes and background article guidance for non-research active staff)
Seminar and discussion questions
Exam questions

• Sales Rank: #2375531 in Books
• Published on: 2009-01-15
• Original language: English
• Number of items: 1
• Dimensions: 7.40" h x .80" w x 9.60" l, 1.70 pounds
• Binding: Paperback
• 400 pages

Review
This is the most up-to-date and comprehensive textbook on retail internationalization that I have seen. It is a well-written and insightful book based on the recent research on the subject. Ari Hauhka, University of Vaasa, Finland

From the Back Cover
In recent years interest in international retailing has grown considerably as retailers' activities have become increasingly international. The first single-authored text to be published in this area of growing importance, International Retailing will be of particular value to students of retailing, marketing and international business.

International Retailing moves from a definition of the subject to consider the models which have been developed to interpret it. The book provides students with a firm theoretical basis upon which to understand international retailing activity and illustrates it by reference to international retailing practice and experience.

All aspects of retailing are covered from an international perspective and supported by a full range of international examples and cases. Self-contained illustrations of international retail experiences are used to focus the reader's attention on aspects of the international retail environment and the specific experiences of international retailers. Filled with examples from real businesses, discussion questions, topic summaries and cases, this text will be essential reading for all students of international retailing.

About the Author
Nicholas Alexander is Chair of International Marketing at the University of Wales, Aberystwyth. Anne Marie Doherty is Head of Marketing Division at the University of Glamorgan.

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International RetailingBy Nicholas Alexander, Anne Marie Doherty PDF

International RetailingBy Nicholas Alexander, Anne Marie Doherty PDF